It’s that time of year again. Time to think about next year’s enrollment. Time to think about engaging parents. Time to think about how to spread the message about your school. But this time you wonder if you can enhance your school’s “brand” in your community.It’s time to create the outreach that will ensure that parents see your school as a good choice for them and their children.
It is not enough to use traditional approaches to build a stable and engaged community of followers and prospective parents. Brochures, open houses and the recruitment barbecue will go only so far in these days of video-on-demand, social media, online traffic analytics and online applications .
Ed Inquiry specializes in detailed and comprehensive market analysis for our client schools. We analyze the community, competitor schools, the local support, the authorizer and the choices parents make for their children. Our professionals know media, marketing, branding and schools.
Is there a story to be told that is best communicated with a multiple pronged approach. Using video strengthens those parental outreach meetings and gives the school a predictable image that can communicate a compelling story. Video is not enough. But it can make the impression you need to the market you want.
What do school leaders need?
“… able to discover patterns in student education data that others miss. … capable of discovering students’ strengths and weaknesses and provide feedback to educators to help the students thrive. … work has also helped reveal inequities in the support systems for advanced African American math students in Massachusetts… “
Chief Analyst at Massachusetts Dept of Elementary and Secondary Education
2023 Summer Math Instructors (Virtual)
Stata Programmer (Freelance Virtual)
Instructional Data Analyst